Aladdin 2.0 Aladdin (2019) Trailer Last Thursday, on May 24th, Disney released a “new” live-action film– Aladdin. Starring Will Smith (Genie), alongside up-and-coming actors Mena Massoud (Aladdin) and Naomi Scott (Princess Jasmine), the classic Disney film has brought in a whopping $113M over Memorial Day Weekend alone; however, as impressive as the numbers are, the film … Continue reading Aladdin 2.0

How to Understand the Deal Between Disney and Hulu On Tuesday May 14, Comcast and The Walt Disney Company jointly announced that Disney will gain full control of the popular streaming service known as Hulu. The Walt Disney Co. had been a part of the creation of the subscription video and streaming service back in 2007, but it wasn’t until twelve years later … Continue reading How to Understand the Deal Between Disney and Hulu

Most Magical Place on Earth: Measles Edition Measles. The deadly disease we’ve all unfortunately been hearing and talking about more than we’d like to. Recently, there’s been an increase in discussion more specifically about the possible vaccinations available for highly contagious diseases such as the measles. One of the most prominent cases of measles outbreak in the United States began in … Continue reading Most Magical Place on Earth: Measles Edition

Avengers: Endgame– Marvel’s Marketing Masterpiece

As our fan universe expands with new characters and stories, so has our audience. We’ve grown beyond our target audience of traditional fanboys; now it’s millennials, it’s teens, it’s multicultural and families. We look for partnerships that honor and celebrate in each of these.Mindy Hamilton, SVP of Partnership Marketing, Walt Disney Company Don't worry, this … Continue reading Avengers: Endgame– Marvel’s Marketing Masterpiece

Preserving our Planet: A Deeper Dive into Disney’s CSR

When it comes to corporate social responsibility, The Walt Disney Company consistently lands itself a spot on the top rankings for companies with the most reputable CSR records. In 2009, The Walt Disney Company was named the #1 leader in Corporate Social Responsibility according to the Boston College Center for Corporate Citizenship and Reputation Institute. … Continue reading Preserving our Planet: A Deeper Dive into Disney’s CSR